Description
Those who don't subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brand’s name into targeted ads within the platform in Brazil. When brazilan’s team identified that their name is present in more than 500 tracks available on Spotify, the beer brand decided to transform this spontaneous promotion into ads that don't interrupt the listener's moment.
This professional campaign titled 'UninterruptAds' was published in Brazil in May, 2024. It was created for the brand: Budweiser, by ad agency: Africa Creative. This Audio and Digital media campaign is related to the Alcoholic Drinks and Music industries and contains 1 media asset. It was submitted 15 days ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
