Description
Together with the singer Yami Safdie, the creative agency and Grupo Omint launched a playlist on Spotify to encourage young people to take a self-managed hearing test from wherever they are and in just a few minutes.
To do so, they invited the composer and influencer Yami Safdie to sing her song "De Nada" and to put her voice in the step by step of this test composed of five tracks. These were developed by a sound engineer and validated by Omint Group professionals, proposing a tour through the bass, mid and treble channels of the song to perform an auditory pre-test to the listener. Based on the results obtained, a subsequent control with the corresponding health professionals is recommended.
This professional campaign titled 'The Test List' was published in Argentina in April, 2024. It was created for the brand: Omint Group, by ad agency: Nina. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 17 days ago.
Credits
Director general Creativo: Gonzalo Vecino & Pablo Álvarez Travieso
Directores creativos: Mariana Szulman & Martín Pettinari
Creativos: Jonathan Medero & Juan Pablo Lechenet
Directora de Cuentas: Jessica Salvatico
Ejecutiva de Cuentas: Sofía Martin
Visual Lead: Jimena Vigliero
Equipo Diseño: Agustina Nielsen, Bruna Chiesa
Head of Digital: Florencia Artacho
Social Media Lead: Agustina Contreras
Social Media Manager: Kusi Sosa
Community manager: Julieta Barea
Directora de producción: Valeria Pinto
Productor: Rolando Lambert
Ingeniería de sonido: Titán Música
Sello discográfico: Warner Music
Productora: Hello Stranger
Edición y animación: Ignacio Levalle & Santiago Luque
Responsable por el anunciante: Adeline Stevens, Patricia Moreno, Natalia Vasquez del equipo de la Gerencia Corporativa de Marketing y Comunicación del Grupo Omint y los Dres Gabriela Mazzuchelli, Gabriela Rodriguez y Facundo Tornelli, de la Dirección Médica de Omint.
