Description
Creative idea: To emphasize the long battery life of the headphones, the agency employed a universal concept that proved successful in international markets. Drums and guitars were transformed into realistic, lively characters that literally perspired or fall asleep on the move. Indeed, the battery lasts so long that even the instruments grow weary from continuous music playback.
This professional campaign titled 'The Play of Endurance ' was published in Ukraine in April, 2024. It was created for the brand: Panasonic, by ad agency: Isobar. This Design, Digital, and Print media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 3 media assets. It was submitted 17 days ago by Eugene of Isobar Ukraine.
Credits
Advertising Agency: Isobar Ukraine
Creative Director: Eugene Molna-Ivasyuk
Head Of Art: Pavlo Melnyk-Krysachenko
Illustration: Serhii Holtvianskyi
Copywriter: Kateryna Fedoryshyn (Petrenko)
Advertising specialist: Alisa Lavrentyeva
