The bank you want to recommend to yourself

BoursoBank unveils its new brand campaign crafted by Buzzman, spanning across a wide array of media platforms (TV, digital, and social media).

The bank stages a spectacular race through time, pushing its creative territory around the idea of customer recommendation by introducing the concept of self-recommendation.

BoursoBank has been capitalizing on customer recommendations for 7 years, positioning itself as the bank people want to recommend.

This year, it was voted the cheapest bank for the 16th year running*, proving once again that it is a benchmark in the banking industry. If we were unlucky enough to have never been recommended to this bank, surely it deserves an adventure to recommend it to our past selves.

In a frantic time-travel adventure set to the rhythm of Fatboy Slim’s “The Rockafeller”, two young women do everything in their power to find themselves a few years earlier. After visiting some of history’s wildest eras (from prehistoric times to the future, passing through the French revolution), they finally manage to tell their past selves to join BoursoBank in the future, and change their lives. Well, their future lives. You get the idea.

The media campaign, orchestrated by iProspect, includes a 60″ film broadcast on TV (TF1 and M6) to launch the campaign, followed by 29″, 22″ and 19″ formats (from April 29 to May 11) on the main channels (TF1, LCI, TMC, M6, W9, Canal+, C8…). A digital and social media component will relay the 20″, 10″ and 6″ versions.