Payme • Tashkent Mayoral Office • Uzbekistan Art and Culture Development Foundation
Mosaicvertising
Agency: Lokals
Description
Tashkent is famous for its amazing cultural heritage and unique architecture with one-of-a-kind world-known buildings with mosaics. Unfortunately, big and global brands legally covered most of the mosaics with their advertising
We adopted a straightforward solution to the problem. Step 1: Purchase the media placement spaces that concealed Tashkent’s cultural mosaics. Step 2: Simply remove the ads to uncover the mosaics.
As a result, 157 buildings with mosaics are legally recognized as part of Uzbekistan's Tangible Cultural Heritage today, and all advertisements are being removed from them.
This professional campaign titled 'Mosaicvertising' was published in Uzbekistan in May, 2024. It was created for the brands: Payme, Tashkent Mayoral Office, and Uzbekistan Art and Culture Development Foundation, by ad agency: Lokals. This OOH Outdoor medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 18 days ago.
Credits
Gayane Umerova
Nikoloz Kurdiani
Nodira Shermatova
Sohib Gulyamov
Artem Lee
Saidolimkhon Saidazizov
Sardor Muminov
Shaha Saliyev
Nargiz Kamalova
Tatyana Sitnikova
Elina Solomina
Farkhod Norbayev
Alua Imangazieva
Yevgeniya Karpovich
Farkhod Kuchkarov
Nematjon Mansurov
Said Nazrillayev
Amaliya Tareniyazova
Doniyor Mamanov
Dmitriy Semenov
Victoriya Sharafutdinova
Farukh Gaziev
Stanislav Babic
Andrey Kornienko
Andrey Sminshikov
Alexandra Demchenko
Ilkham Kerimov
Nigina Mamatkulova
Kirill Golovanov
Kamaliddin Ilesov
Samandar Abdurakhmonov
Timur Sagigov
Bekzod Zulfikarov
Muyassar Mubinova
Timur Vins
Davlat Norbutaev
Alexander Akimov
Vahob Norbutaev
Kirill Tsybenko
Grigory Tolstolugov
Akmal Rashidov
Rustambek Usmonov
Arenyan Vaagn
Alexey Khen
Fotima Abdurakhmanova
Utkir Shermanov
Shokhrukh Komolov
Mavlonbek Pulatov
Asliddin Bozorov
Kamoljon Urinov
Javokhir Nazarov
Otajon Abdukhakimov
Oybek Jurabekov
Jakhongir Alimov
Azizbek Vakhidov
Akhror Ziyodinov
Bobur Jalolkhonov
Rustam Babajanov
Azizjon Mukhammadjonov
Alikhan Akhmadjonov
Laziz Toshkulov
