I Deserve More Than a Day Off
Agency: Dhance365
Description
As we commemorate International Workers' Day, also known as Labour Day, on May 1st, it's imperative to reflect on the essence of this significant day. At Dhance365, we believe that this occasion should be more than just a day off; it should serve as a rallying cry for the advancement of labour rights and workplace protections, particularly here in Nigeria.
Our campaign, "I Deserve More Than a Day Off," aims to shed light on the challenges faced by employees across various sectors in Nigeria. Through data-driven insights, we aim to solidify our message and advocate for meaningful change that will benefit workers nationwide.
This campaign paints a sobering picture of the challenges faced by the Nigerian workforce. However, it also serves as a call to action for all stakeholders – employers, policymakers, and civil society – to prioritize the rights and well-being of workers.
The campaign, consisting of 6 media assets, was released on all major social media platforms on May 1st, 2024. It's an agency-owned advocacy campaign aimed at sparking change and raising awareness.
This professional campaign titled 'I Deserve More Than a Day Off' was published in Nigeria in April, 2024. It was created by ad agency: Dhance365. This Digital and Print media campaign is related to the Public Interest industry and contains 6 media assets. It was submitted 15 days ago by Marketing Communication Agency: Dhance365 of Dhance365.
Credits
Advertising Agency (School): Dhance365, Lagos, Nigeria.
Creative Director: Korede Kareem.
Art Director: Adedeji Omoluabi.
Copywriter: Temilade Fayemi.
