Description
Football superstar Erling Haaland is set to become a video game character as part of a new partnership with mobile game* Clash of Clans.
The partnership will see the Norwegian forward become the famous ‘Barbarian King’ character as part of an epic, football-themed seasonal game event. It’s the first time a character based on a real person has been added to the popular game, which has been downloaded over two billion times.
Fans will be able to play as Haaland in Clash of Clans from Wednesday May 1st and enjoy a host of football-themed features appearing in the game throughout the month, including special troop characters and medal events. As an additional fun challenge, fans will also have the chance to defeat Haaland’s in-game village.
Haaland is known around the world for his football skills - but he also knows a thing or two about video games.
Haaland is a long-time fan of Clash of Clans, building an impressive in-game village that he’s defended from rival clans. It’s his love of Clash of Clans that prompted him to partner with the game.
Clash of Clans and Haaland are launching the new partnership with an epic movie-style trailer, complete with custom Haaland soundtrack. The trailer sees real-life Haaland encounter characters from the game before being transported into the animated world of Clash of Clans. Visitors to the App Store will see exclusive reveals of Haaland’s role in the game and additional details of rewards and events taking place.
Digital billboards featuring football superstar Erling Haaland have appeared across six European cities (London, Liverpool, Manchester, Madrid, Milan, Munich). The billboards are part of a new campaign by Supercell game Clash of Clans.
The partnership sees the Norwegian forward become the famous ‘Barbarian King’ character as part of an epic, football-themed seasonal game event. It’s the first time a character based on a real person has been added to the popular game, which has been downloaded over two billion times.
As part of the DOOH campaign, people are being invited to raid his in-game village by scanning a QR code on the advert and downloading Clash of Clans.
The DOOH, by creative agency DAVID New York, has been built into a media plan led in-house by Supercell, which is designed as a city-based custom route to reach gamers and sports fans. Over 1500 placements from three outdoor advertising networks – backed by a multi-million pound media spend – are now live across six cities, making it unmissable for football fans.
Clash of Clans and Haaland launched the new partnership last week with an epic movie-style trailer, complete with custom Haaland soundtrack. The trailer sees real-life Haaland encounter characters from the game before being transported into the animated world of Clash of Clans.
This professional campaign titled 'Haaland for the Win!' was published in Finland and United States in May, 2024. It was created for the brands: Clash of Clans and Supercell, by ad agency: DAVID New York. This Film medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted 15 days ago.
Credits
FINAL CREDITS
Clash of Clans
Campaign: Haaland x Clash of Clans
CLIENT: Supercell
Chief Marketing Officer: Fernanda Romano
Head of Global Live Games Marketing: Iwo Zakowski
Clash of Clans Marketing Lead: Anna Bouveng
Growth Marketing: David Edwards
Marketing Producer: Yuri Yoshimura
Product Marketing: Ana Martins
PR Manager: Jonathan Howard
Head of Media & Ops: Kasim Zorlu
Performance Marketing: Adam Massey
UA Creative Producer: Peter McLaughlin
AGENCY: DAVID New York
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Director: Linus Oura, Sébastien Rouvière, Pedro Sattin
Associate Creative Director: Guillherme Pinheiro
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Executive Producer: Natasha Louckevitch
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Production Partners:
Animation: Axis Studios
Executive Producer: Nicole Duncan
Executive Producer: Chris Wenting
Director: Olly Reid
Producer: Olga Kotas
Producer: Magdalena Grzesz
Live Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: Mateusz Mizak
Production Manager: Ariadna Roa Salazar
Production Coordinator: Nico Amalfitano
Production Coordinator: Marie Ravoavison
Production Assistant: Emma Douglas
Storyboard: Paul Coulthard
Color Script Artist: Misha Oplev
Color Script Artist: Garet Hector
Environment Concept: Yannick Kawan
FX Concepts: Charles Downman
Lead layout Artist: Summer Kou
Layout Artist: Daphne Chabrier
Layout Artist: Daniel Volosozhar
Layout Artist: Jimmy Farrington
Lead Character Artist: Ekaterina Pushkarova
Character Artist: Carl Forsberg
Character Artist: Marceli Guziewicz
Character Artist: Carlo Kasongo
Blendshape Artist: Eilidh Brown
Lead Environment Artist: Jessica Cheung
Environment Artist: Alec Walker
Environment Artist: Josef Bsharah
Environment Artist: Daniel Mille
Environment Artist: Kazuya Tachibana
Environment Artist: Michael Hoft
Props Artist: Alex Williams
Lead Rigging TD: Tiago Beijoco
Rigging TD: Louise Masse
Rigging TD: Ryan Federman
Rigging TD: Fiona Lynch
Rigging TD: Eilidh Brown
Lead CFX Artist: Coline Della Siega
CFX Artist: Andrew Cook
CFX Artist: David Graham
CFX Artist: Will Pryor
Animation Lead: Jose Domato Pedreira
Animator: Roy Margalit
Animator: Claudia Taylor-Smith
Animator: Quentin Retif
Animator: Amaury Bretnacher
Animator: Pamela Rivera Badillo
Animator: Andrea Delfino
Animator: Saumya Goyal
Animator: Michel De Silva
Animator: Perrine Phelizon
Lead FX Artist: Spike Meesters
FX Artist: Arthur Muller
FX Artist: Gerard Garcia
FX Artist: Kristina Vajdova
FX Artist: Henri Morain
FX Artist: Erik Campeaux
FX Artist: Santiago Cabrera
FX Artist: Silvia Pascual
DMP Artist: Surendra Rajawat
Lead Lighting Artist: Daniel McCance
Lighting and Compositing Artist: Nick Knapp
Lighting and Compositing Artist: Laura Gerlier
Lighting and Compositing Artist: Patrick Topf
Grading: Cameron Mitchell
Lighting TD/Sweatbox-Tech renders: Marjorie Dutriaux
Head of Editorial: Louise McGregor
Editor: Emma Nathan
Assistant Editor: Lea Gudelj
Assistant Editor:Duncan Formosa
Project TD: Parag Gupta
Render Support: Chloe Campbell
Render Support: Sandra Kimm
Creative Supervisor: Simon Carr
VFX Exec Producer: Nicolas Drew
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Asset Supervisor: Jeremy Berruel
Matchmove Supervisor: James Sellers
Comp Supervisor: Simon-Pierre Puech
3D Generalist: Adam White
Head of Editorial: Colette Nunes
Pipeline Supervisor: Alexandre Pavot
Render Support Manager: Andrew Clunes
SOUND PRODUCTION:
Music: Butter Music and Sound
CCO: Andrew Sherman
ECD: Dan Zank
EP: Renée Massé
Composer/Arranger: Coke Youngblood
Producer: Warren Wolfe
Music Coordinator: Anneliese Daley
Audio Post: Mr. Bronx
Sound Design/Mix: Geoff Strasser
Audio Post Creative Director: Dave Wolfe
Producer: Maggie Norsworthy
Production Company: (Live Action - Manchester)
Executive Producer: Tom Gent
Producer: Emily Mules
BTS Producer: Grant Mulligan
Production manager: Lyndsey Shingler
Production manager: Jamie Tarr
Production Assistant: Megan Markley
Location Manager: Bruce Gill
Location Assistant: Benjamin Fletcher
Location Assistant: Katie Dixson
1st AD: Terry McShane
AD Runner: Lewis Brindle
AD Runner: Chelsea Cowper
DOP: Jack Maddison
1st AC: Alex Coleborn
2nd AC: Jessica Gowing
2nd AC: Georgie Brown
Camera Trainee: Charlie Travers
Camera Trainee: Henry Home
DIT: Dylan Evans
Playback Op: Duncan Lees
Playback Op: Lewis Evers
Gaffer: Max Hodgkinson
Spark: Matt Golding
Spark: Matt Jas
Rigger: Leon Lord
Lidar Capture Specialist: Ross Martin
Steadicam: Gary Kent
Sound Recordist: Matt Sharp
Production Designer: Anastasia Mcgarel
Art Assistant: Sophie Knapper
Art Assistant: Tim Mileusnic
Art Assistant: Jaydon Rowbottom
Art Assistant: Rob Pert
Make-up artist: Louise Meadows
Body Double Barber: Richard Calame
Stylist: Natalie Armin
Production Runner: Felicity Davies
Production Runner: Will Carlisle
BTS: Rauri Cantelo
Stills Photographer: Madeleine Penfold
Photography Assistant: Amin Musa
Digi Assistant: Jack Gibson
Talent Chef: Mark Bywater
Talent Driver: Jon Meadows
Choreographer: Bohdan Pylypchuk
Body Double: Ben Fitchett
Production Company: (Live Action - Oslo - Social)
Executive Producer: Tom Gent
Director: David Lieb
Producer: Jordi Estape
BTS Producer: Grant Mulligan
Production manager: Lyndsey Shingler
Production manager: Jamie Tarr
Service Production Company: Monky Productions
Line Producer: Harvard Schei
Production Manager: Nil Borg
1st AD: Magnus Wessel Waal
DOP: Jack Maddison
1st AC: Kristoffer Aamot
1st AC: Lisa Wiik
2nd AC/VTR: Emilie Solberg
DIT: Ole Jorgen Trooen
Gaffer: Jan Vidar Eriksen
Sound Technician: Danny Young
Stills Photographer: Madeleine Penfold
Photography Assistant: Torgeir Rorvik
Digitech: Oktawian Gornic
Props Master: Simen Fornes
Props Assistant: Carl A. Thiis Evensen
Painter: Rob Billington
H&M: Jeanette Gjerde Olsen
Wardrobe Stylist: Caroline Saetre
Digital Artist: Ricardo Moreira
